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This domain states the following, "Urban Mass Transit Benchmarking Association." Our analyzers observed that the web page also stated " The Urban Mass Transit Benchmarking Association UMTBA is an association of mass transit companies that conducts benchmarking studies to identify the best practices that improve the overall operations of the mass transit companies involved." The Website also stated " To identify Best in Class business processes, which, when implemented, will lead member companies to exceptional performance as perceived by their customers." The website's header had Urban as the most important keyword. It was followed by Mass, Transit, and Benchmarking which isn't as ranked as highly as Urban. The next words the site uses is Association. benchmarking was also included and might not be understood by search engines.